How Social Media Can Go Nuclear

Andrew Crabtree
3 min readFeb 23, 2022

7 Principles That Really Matter When You Build Your Social Media Content

#1 authenticity. People can always smell a fake, so don’t disrespect your audience. Be real.

You also need to be #2 passionate. Whether for the nuclear sector, your product, the environment, the clean energy mix or the process of being an entrepreneur in your particular function — it’s also your passion that will keep you going when things get tough.

Screenshot by the author

Phil Craig, MD DSRL, is clearly being genuine and passionate here.

#3 Patience is a virtue, goes the old saying. And it’s true here — building something new will take time. You need to accept that.

What else? #4 Hard work. If you want to raise your nuclear companies profile, you don’t have time to spend on your lunch break watching funny videos on YouTube or your evenings bingeing Game Of Thrones. Get on Twitter and make some connections!

Although the nuclear industry doesn’t always the world is moving fast, you need to #5 pay attention, and #6 move with speed. What are the latest trends? Is there a new platform you should be on? — Sellafield Ltd has started an Instagram page; have you? Look forward and don’t waste time.

Finally, you need the right #7 intent. All great endeavours have one thing in common: they’re not only in it for the money. It might seem counterintuitive, but it’s true. All the best influencers and entrepreneurs online are altruistic. They are driven by providing service and value, and they love teaching and helping others. Listen to Jenna Soard, founder of a brand-advisory service called You Can Brand. She says her “truest love is watching the ‘ahas’ go off in people’s minds” as she helps them solve a problem.

When your intent is self-interested, customers won’t tell others to come find out more and buy from you, and they won’t come back.

So centre your activities around selfless values. Think about what you can give and how you can help. That’s the only sustainable way to be a success in the long run. And it feels good too!

Through my work at Get Into Nuclear, I am passionate about creating a nuclear industry open to all.

A part of achieving this is getting nuclear employers to use new approaches to marketing their businesses and the nuclear industry as a whole — and as unbelievable as that is — encouraging others to use social media to engage with the community is a big part of that.

The nuclear industry has a large demand for workers and businesses to bring innovation to the sector. Couple this with an ageing workforce, and you have the perfect storm.

There has never been a better time to Get Into Nuclear.



Andrew Crabtree

I write about what I'm currently geeking-out over. What I read, watch and listen to, as well as my experiences as a Dad, Husband and Nuclear Energy Consultant.