Let Me Tell You Why I Hate Sales and What I’m Doing About It

The Context

I have a day job that I enjoy and do relatively well, if I say so myself. I need to dedicate Monday to Friday, 9 to 5 each week, to deliver this work.

Why I Hate Sales?

As part of a recent team-building exercise, we analysed the characteristics of our behaviours and personalities — something similar to Myers-Briggs. My result summed me up pretty well. However, one statement jumped off the page at me:

Your Duty and Obligation

Previously, I have posted that I like to read. I have read many books on sales. As I was analysing why I don’t like to sell, one author that comes to mind is Grant Cardone, an American author, sales trainer, real estate investor, and motivational speaker.

Straightline Selling

A lot of you would have watched the Wolf of Wall Street. To try and improve my sales, I have read the supporting sales training book the Way Of The Wolf.

A Discovery On YouTube

I came across a video when flicking through YouTube by Alex Mormozi. He is an American entrepreneur, investor, and philanthropist, according to his bio.

  1. Questions — ask questions to find out more about someone or their business.
  2. Reframe — confirm you understand their situation and their current issues correctly.
  3. Stories — give them examples of ways they could solve these issues.

So, What I’m Going To Do

The above process, coupled with the Grant Cardone advice that it is your obligation to sell something that adds value to the world, has helped me reframe sales.

So Where Do I Go From Here?

I’m a project manager by trade — and personality. I naturally consider ultimate outcomes before I undertake anything. Although, this does sometimes lead to ‘paralysis by analysis’ as Quincy Jones would say.

To Sum Up

Writing the above has helped me process the issues I am having with making sales. Hopefully, it has helped you in some way too.



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Andrew Crabtree

Andrew Crabtree

Husband, Dad, Programme Manager in the Nuclear Industry | ex-pro rugby player, 4x Ironman finisher, ex-Bank Manager | getintonuclear.com